BRAND CAMPAIGNS
One campaign idea. Every asset in its place.
Predella develops campaign systems that connect hero films, creator assets, virtual talent, product visuals and social variations. Each format has its own role. Together, they form one coherent brand world.
The problem
More assets do not automatically make a campaign.
A launch can contain a strong film, several creator pieces and a folder of product visuals while still feeling fragmented. The formats may share a logo and colour palette but have no common idea.
This often happens when every asset is commissioned separately. Each supplier solves its own deliverable. No one directs the relationship between them.
The result is production volume without campaign coherence.
Predella’s approach
One central idea, expressed according to the role of each format.
Predella defines the campaign’s creative platform before deciding how many assets it requires.
The hero film may establish the world. Creator scenes may make the product more immediate. Virtual talent may provide continuity. Product visuals may carry the launch into retail, editorial or social placements.
Where another agency or internal team owns strategy, media or publishing, Predella works within that structure rather than claiming those responsibilities.
Typical deliverables
What the project may include.
The final mix is defined by the campaign, not by a fixed package.
- 01Campaign idea and creative platform
- 02Message direction
- 03Visual treatment and campaign narrative
- 04Hero film
- 05UGC concepts
- 06Virtual talent
- 07Cinematic sequences
- 08Product visuals and launch assets
- 09Social variations
- 10Format adaptations and rollout guidance
Process
From direction to delivery.
- 01
Foundation
Predella reviews the brand, product, audience, release context and existing strategy. The campaign is narrowed to one central idea.
- 02
System
The idea becomes a visual language, message direction and set of format roles. Talent, environments, product treatment and narrative rules are aligned.
- 03
Production plan
The campaign is divided into scenes and deliverables. Predella determines what should be generated, supplied, filmed, composited or adapted.
- 04
Production
The agreed hero assets and supporting formats are developed together. Decisions in one format are carried deliberately into the others.
- 05
Delivery
Final assets are reviewed, approved and prepared for the agreed channels. Rollout guidance clarifies how the pieces can work together.
Good fit
When this offer is useful.
- A product launch needs a complete visual and narrative system.
- Several formats must feel connected from the beginning.
- An existing campaign idea needs production across new methods.
- A virtual character, creator programme or hero film needs a wider role.
- An agency needs an AI-native production partner for defined assets.
- A brand wants one creative direction instead of disconnected suppliers.
Not included by default
Clear project boundaries.
- Brand identity redesign
- Media planning or paid media buying
- Campaign publishing
- Social account or community management
- Influencer contracting
- Public relations
- Performance guarantees
- Legal or regulatory approval
- Physical production resources unless agreed
- Unlimited adaptations after approval
FAQ
Before the first conversation.
Can we commission Brand Campaigns without using all four offers?
Yes. A campaign should include only the formats that serve the idea. It may centre on a hero film and social adaptations, or combine several Predella capabilities.
Can Predella work from an existing campaign strategy?
Yes. Predella can develop production and creative execution from an approved strategy, agency platform or internal brief.
Does Predella manage the campaign after delivery?
Not by default. Publishing, community management, media buying and ongoing account operation remain with the client or its appointed partners unless separately agreed.
Can an existing character or spokesperson be used?
Yes, when the brand controls the relevant rights and provides the necessary approvals and reference assets.
How are the different formats kept consistent?
Predella defines shared rules for message, talent, product treatment, environments, composition and edit. Formats are developed against the same campaign system.
Who approves synthetic content and usage rights?
The client approves final work before publication. Likeness permissions, disclosure and asset usage are defined as part of the project agreement.
Start a project
Build the campaign around one idea.
Share the brand, product, audience, release context and formats already under consideration. Predella will identify what the campaign needs and what it can leave out.
Build a campaignExisting strategy and approved concepts are welcome. Confidential materials can follow after the initial conversation.